The dark side of magic pervades our society. Some of it is ceremonial, some is magical duelling, but most of it is blatant coercion through adverts, messages and misinformation.
Think about sigil magic, crafting a sigil from the letters of what you want to achieve and putting this out into the universe. Toyota did the same with their logo:
FedEx’s logo is more subtle, not the words but between the E and the x there is an arrow. Never noticed it? Your subconscious might have and if so the message that FedEx will get your parcel there quickly is flowing through the deepest recesses of your mind.
Start to look at all those logos. Some are more subtle than others but they are all using a basic but practical form of magic for one purpose, to sell you stuff.
Our only defence against these is to recognise them for what they are. Awareness is our best defence against that parcel of unnecessary stuff that make you poorer and some company richer being delivered by a FedEx man or a Toyota driving Amazon delivery man who is going from A to Z.